MOTIF MAHASISWA KOTA SURABAYA DALAM MENGGUNAKAN REUSABLE PRODUCT .

Diajeng Sagita Yasmine Wijaya Puteri, Anam Miftakhul Huda

Abstract


College students in metropolitan cities like Surabaya are high in the use of disposable products. Consumptive lifestyles, a culture of hanging out, coffee lifestyle, efficiency and low production costs cause companies to produce disposable products. The problem arises of waste and to handle it college students as agents of change do campaign for the use of reusable products. after that eco product company was present andt produced reusable products. By looking at consumer behavior in metropolitan cities and lifestyle in modern society, the company produces reusable products that are current to suit the needs. Such as stainless straw, tumblr, tote bag, cloth mask and other reusable products. Furthermore, the use of reusable products is increasingly being intensified and starting become lifestyle. This research have purpose to find out or determine the motives of colleger in using reusable products with descriptive quantitative methods. With sample of 348 college students from universities and colleges in Surabaya. Questionnaires were distributed with non-probability sampling. Used a Likert scale and analyzed with the mean. Motive variables are divided into four, namely product motifs, patronage motifs, emotional motives and rational motives. From the results of data processing found that college students have different motives in make use of reusable products. It was concluded that the motif with the highest value with 84,8% is the product motif that shows conformity to the needs. Then the patronage motif, means that students have consideration in using it. The third rational motive, the use of reusable products with rational reasons such as to protect the environment, more saving, efficient, and because it is durable. The last emotional motive, shows something that affects individuals using products without rational reasons such as feeling present, cool, influenced by an idol, achieving comfort, because the product is unique and cute, and to achieve pleasure.

Keywords


Motif, Lifestyle, Reusable Product.

References


Bachtiar, H., Hanafi, I., & Rozikin, M. (2015). PENGEMBANGAN BANK SAMPAH SEBAGAI BENTUK PARTISIPASI MASYARAKAT DALAM PENGELOLAAN SAMPAH (Studi Pada Koperasi Bank Sampah Malang. Administrasi Publik, 3.

Badan Pusat Statistik Jawa Timur. (2019). Jumlah perguruan tinggi mahasiswa dan tenaga edukatif negeri dan swasta di bawah kementrian riset teknologi dan pendidikan menurut kabupaten kota di jawa timur 2018-2019. Retrieved from https://jatim.bps.go.id/

Chunnimah, Q. I. (2020). Implementasi Community Based Social Marketing dalam Pengelolaan Sampah Mandiri Masyarakat kota Surabaya. Ilmu Komunikasi, 2.

divers clean action. (2018). #NoStrawMovement is Finally Launched. Retrieved from https://www.diverscleanaction.org/ocean/viewnews

Effendi, R. (2012). HUBUNGAN BUDAYA ORGANISASI DAN PENGHARGAAN TERHADAP MOTIVASI KARYAWAN : STUDI KAUSAL TERHADAP KARYAWAN UNIVERSITAS MEGOUPAK TULANG BAWAN. Ilmu Ekonomi, 10.

Fikri, A. (2010). Dressed to Kill: Menakar Eksistensi Distri Sebagai Simbol Perlawanan Gaya di Yogyakarta. Universitas Islam Negeri Sunan Kalijaga.

Hutagalung, V. (n.d.). HUBUNGAN ANTARA TERPAAN IKLAN BILLBOARD ERHA CLINIC DENGAN MOTIVASI PRIA MENGGUNAKAN PELAYANAN ERHA CLINIC DI SURABAYA.

Lisma, N. (2016). Analisis Perilaku Konsumsi Mahasiswa Ditinjau Dari Motif Bertransaksi (Studi Kasus pada Mahasiswi S1 Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Malang Angkatan Tahun 2012). Pendidikan Ekonomi, 9.

Listiyanto. (2013a). SUMBANGAN MOTIVASI DAN KONDISI FISIK SISWA TERHADAP KETERAMPILAN BERMAIN BOLA VOLI PUTRA DALAM KEGIATAN EKSTRAKURIKULER DI SMA NU AL MA’RUF KUDUS TAHUN 2013. UNIVERSITAS NEGERI SEMARANG.

Listiyanto, A. (2013b). SUMBANGAN MOTIVASI DAN KONDISI FISIK SISWA TERHADAP KETERAMPILAN BERMAIN BOLA VOLI PUTRA DALAM KEGIATAN EKSTRAKURIKULER DI SMA NU AL MA’RUF KUDUS TAHUN 2013. Unversitas Negeri Semarang.

Mahmud, Z. (2019). Surabaya dan Jakarta mana yang lebih baik tangani sampah. Retrieved from https://nationalgeographic.grid.id/

Manongko, A. (2018). Green Marketing. Manado: Yayasan Makaria Waya.

Mauch, C. (2016). A Future Without Waste? Zero Waste in Theory and Practice. California: Rachel Carson Center.

Meirita, N. (2019). ANALISIS PENGARUH PERILAKU KONSUMEN, MARKETING MIX, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI INDOMARET KOTA SALATIGA. Institut Agama Islam Negeri Salatiga.

Muharram, N., & Lusianti, S. (2018). SURVEI MINAT DAN MOTIVASI SISWA PUTRA DALAM MENGIKUTI MATA PELAJARAN PENDIDIKAN JASMANI DAN KESEHATAN DI SMP 1 PGRI KEDIRI TAHUN AJARAN 2017/2018. Universitas Nusantara PGRI Kediri.

National Oceanic Atmospheric Administration. (2016). Marine Debris-Its Journey to Lake Erie. Retrieved from https://www.noaa.gov/

Nawangsari, E. (2017). DINAMIKA GOVERNANCE. JURNAL DINAMIKA GOVERNANCE, 7.

Novitasani, L. (2014). PERUBAHAN GAYA HIDUP KONSUMTIF PADA MAHASISWA URBAN DI UNESA. Sosiologi, 2.

Pratiwi Rizky. (2019). HUBUNGAN GAYA HIDUP HEDONIS DENGAN PERILAKU KONSUMTIF PRODUK SKINCARE PADA MAHASISWI UNIVERSITAS MEDAN AREA FAKULTAS PSIKOLOGI. Medan Area.

Putu, A. (2020). Komunitas nol sampah sebut Surabaya butuh aturan diet plastik.

Rosana, E. (2015). MODERNISASI DALAM PERSPEKTIF PERUBAHAN SOSIAL, 10.

Sa’diyah, A. (2016). Perilaku Pemanfaatan Perpustakaan Kafe (Library Cafe) Sebagai Gaya Hidup (Life style) Masyarakat Kota Surabaya. Airlangga.

Septiana, A. (2015). ANALISIS PERILAKU KONSUMSI DALAM ISLAM. Ekonomi Syariah, 1.

Shafrini, R. (2007). Gambaran Self-Esteem dan Gaya Hidup Dewasa Muda Penghuni Apartemen. Universitas Islam Negeri Syraif Hidayatullah.

Sugiyono. (2018). Metode Penelitian Kuantitatif. bandung: alfabeta.

Tarigan, D. (2015). KAJIAN GAYA HIDUP MASYARAKAT DI KELURAHAN BAHU KECAMATAN MALALAYANG KOTA MANADO. E-Journal “Acta Diurna,” 4.

The world counts. (2020). Number of plastic bag procuced. Retrieved from https://www.theworldcounts.com/challenges/planet-earth/waste/plastic-bags-used-per-year

Zero Waste International Alliance. (2018a). http://zwia.org/zero-waste-hierarchy/. Zero Waste International Alliance. Retrieved from http://zwia.org/zero-waste-hierarchy/

Zero Waste International Alliance. (2018b). Zero Waste Definition. Retrieved from http://zwia.org/zero-waste-definition/




DOI: https://doi.org/10.36914/jikb.v6i1.407

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Jurnal Ilmu Komunikasi dan Bisnis

Publisher: Sekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita Copyright